What Is Answer Engine Optimization (AEO)?
AI tools like ChatGPT and Google’s AI Overviews now answer your customers directly, often with no click. AEO is how you become the business they name.
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Plain-English guides to how customers find a business now: on Google, and inside AI answers.
It reads pages across the web and weighs which ones it trusts.
Your customers still search Google. More of them now ask an AI, and act on the one answer it gives.
Latest guides.
Plain-English answers to the questions clients ask me most. New guides are added here as they are written.
SEO vs. AEO: What’s the Difference, and Do You Need Both?
SEO gets you into Google’s list of links. AEO gets you into the AI’s single answer. How they differ, where they overlap, and why you do both at once.
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Next up: Google Business Profile, local SEO, schema, and how to check whether AI tools mention you.
Can customers find you? Check in ten minutes.
Run this on your own business before you read anything. You need a browser and your phone.
0 of 5 checked. Tick each one your business passes.
Search your business name and city.
Do you show up on the first page, with the right address, hours and phone number?
Ask an AI tool.
Type “best [your service] in [your city]” into ChatGPT, Perplexity or Google. Does it name you, or only your competitors?
Compare your listings to your website.
Your name, address and phone number should read exactly the same on Google Business Profile, your site and every directory.
Load your site on mobile data.
Turn off Wi-Fi and open it on your phone. If you wait more than a few seconds, visitors are leaving.
Try to book as a customer.
Can someone call, message or book within two taps from your homepage?
Want this done for you?
Get Found is my service for showing up in Google and AI search. It starts with an honest audit of where you stand today.